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DON’T GIVE THEM A CHOICE. Make them take notice. Activate their primal instincts. Sight. Touch. We’re programmed to use senses to make automatic decisions. The more senses you can stimulate with your marketing, the better.   That’s why our Soft Touch Laminate business...

Understanding why your customer has stopped buying from you is the key to winning them back. Losing a customer is never a nice feeling Even the best businesses lose customers, often through no fault of their own. For every customer lost, another has to be found,...

Tempted to send an ‘e-card’ instead of a printed card to your top clients? Think again. Research shows your clients will hate it. If it’s the thought that counts, they’ll think you’ve given it no thought whatsoever. Better to send a traditional printed card, and send...

Want customers to remember you? Use postcards. New research has shown print is more memorable than online ads. A week after people saw both, Temple University found printed ads showed greater emotional response and memory. Print also caused more activity in brain...